How I work
A good reason
to pick up.
I earn a decision-maker’s attention by knowing their business, having a relevant reason to call and being ready for the answer.
Working together
The approach
I start
at the top.
I speak to the person who can see the whole business. I establish the commercial relevance and find the person with the authority to take it forward.
When the CEO tells you who to speak to next, that’s a very different introduction from a cold lead.
Earning the introduction
Trust comes
before access.
The person protecting the diary is making a judgement call, too. I give them a clear reason to put me through.
I listen, answer directly and respond to what I hear. Experience tells me when to ask more, when to change tack and when to respect the answer.
Three fair questions. Clear answers.
- Who are you?
- I’m clear about who I am and who I represent.
- What’s it about?
- I make the commercial relevance clear.
- Why does it matter?
- I explain why it deserves their attention.
Working together
Your accounts.
My attention.
I work alongside your sales or commercial team. You bring the ambition. I bring the research, the judgement and the calls.
A practical starting point. We agree the account focus, weekly time and success measures around the work.
The scope / Personally delivered
From the first research
to the next conversation.
- Account research
- The organisations, decision-makers and a relevant reason to approach each one.
- Personal outreach
- I make the calls, with email and LinkedIn where they help the conversation.
- Qualified introductions
- The right people, a clear reason to meet and the context your team needs.
- Clear reporting
- Who I’ve reached, what I’ve learned, where there’s interest and what happens next.
International coverage. One person accountable.